The purpose of the training is to educate the staff of a company’s or organization’s departments involved in writing texts for promoting their services or products on social and digital networks, aiming to increase productivity and modernize the company’s processes.

Training Need

The need for designing and implementing the program has arisen due to the necessity for staff supporting a company’s social and digital networks to write appropriate texts for maximizing the performance of sales for the services or products offered by the company or organization they work for.

Training Objectives

Knowledge Level:

1. To recognize the appropriate vocabulary to use in various social and digital texts.
2. To distinguish the style and tone needed for writing different types of texts.
3. To choose the appropriate visual media to enrich their texts.
4. To select suitable techniques to optimize the process of finding their posts on the internet.
5. To select suitable AI tools to enhance their content experience

Skills Level:

1. To apply the appropriate vocabulary to write texts for social and digital networks.
2. To implement techniques for writing introductions and conclusions.
3. To create appropriate titles for their texts.

Attitude Level:

1. To persuade potential customers of a company with their texts and calls to action.

Candidate Description for Participation

The program is aimed at employees working in positions responsible for promoting their services or products, such as marketing and sales departments. It also concerns business owners who manage their social networks themselves, as well as employees whose job descriptions include posting on social networks.

Net Duration 08:00